HOW TO SURVIVE A HEART ATTACK WHEN ALONE
Let’s say it’s 6.15pm and you’re going home (alone of course), after an unusually hard day on the job. You’re really tired, upset and frustrated. Suddenly you start experiencing severe pain in your chest that starts to drag out into your arm and up into your jaw. You are only about five miles from the hospital nearest your home. Unfortunately you don’t know if you’ll be able to make it that far. You have been trained in CPR, but the guy that taught the course did not tell you how to perform it on yourself..!!
NOW HOW TO SURVIVE A HEART ATTACK WHEN ALONE…
Since many people are alone when they suffer a heart attack, without help, the person whose heart is beating improperly and who begins to feel faint, has only about 10 seconds left before losing consciousness.
However, these victims can help themselves by coughing repeatedly and very vigorously.
A deep breath should be taken before each cough, and the cough must be deep and prolonged, as when producing sputum from deep inside the chest.
A breath and a cough must be repeated about every two seconds without let-up until help arrives, or until the heart is felt to be beating normally again.
Deep breaths get oxygen into the lungs and coughing movements squeeze the heart and keep the blood circulating.
The squeezing pressure on the heart also helps it regain normal rhythm. In this way, heart attack victims can perhaps buy precious time to get themselves to a phone and dial 911.
Rather than sharing another joke please contribute by broadcasting this which can save a person’s life!
Be prepared and become part of the solution. Get your free next-of-kin notification card today. Click here: https://www.InCaseOfEmergencyCard.com/
major signal boost
‘photos every day’
this is a spot by tbwa/chiat/day for apple, called ‘photos every day’. the craft is fantastic, and there’s some subtle, unusual attention to detail in it.
let’s take a look at the sound mix. here’s a waveform of the spot:
and now here’s the waveform of a conventionally mixed spot — this is that ‘old spice’ commercial everyone flipped out for a couple years ago. it might as well be any ad you see on tv today.
huge difference. there’s incredible restraint in the amount of compression applied to the music in ‘photos every day’. (from wikipedia, compression “reduces the volume of loud sounds or amplifies quiet sounds by narrowing or “compressing” an audio signal’s dynamic range”.) my point here is that if you caught this on tv, it would be substantially ‘quieter’ sounding than other ads around it.
the other interesting thing about the mix is that the iPhone shutter click sound is substantially undermixed. it comes across as incidental, and unobtrusive. the ambiences are the real star here, and the sound editor wasn’t even afraid to drop them out entirely for effect (see snowy skyscraper, 0:23).
• there’s a real nice match-cut at 0:06 of the guy jumping off his skateboard into the shot of the jogger running.
• 0:25, the iPhone bobs up and down at a concert, and halfway through, the shot itself starts bobbing with the phone, keeping the screen stationary in the frame.
• overall, there’s a very careful variety of perspective, scale, and involvement. are we peering over someone’s shoulder? watching from across the street? ostensibly taking the picture, ourselves?
• i could have done without the voiceover at the end.